Overview
Grit is a grunge but elegant makeup brand, standing out from your average boring nude color palettes. Grit values makeup as an art form and a form of self-expression. Not the average person’s everyday looks but it can be every day for you.
Solo school project (9 weeks)
Approach
Grit is a brand that is not afraid to be loud and to stand out. I wanted to encompass that personality in the packaging. I used textures and layering to give a grunge feeling but also kept it clean to represent elegance.
Many brands on the shelf aim to be very minimalistic in aesthetics and values. They target those who are looking for a natural everyday look. Grit aims to be maximalist and not natural. Targeted to those who want to experiment and have their voices heard.
