Whooppee Soda was founded in 1929 in Garfield, New Jersey by Antonio and Maria Graceffo. The company closed in 1984 but was restarted by the great-grandson of the founders. Unfortunately, it was later shut down again. I decided to rebrand this discontinued soda.
Solo school project (8 weeks)
When Researching the original Whoopee cream soda there was hardly any information, however, I still pushed through to rebrand this mom-and-pop soda. With how many times the brand has closed and reopened its doors, I wanted to make a memorable package reminiscent of the 1920s.
The original packaging, as seen on the left, has a very muted palette. I wanted this rebrand to stand out and be colorful among other sodas such as Fanta or Coca-Cola.